Measuring Success: Analytics for GEO and AEO
Answer Engine Optimization and Generative Engine Optimization share a goal with traditional SEO — discoverability — but they break the metrics most teams already have wired up. Click-through rate doesn't mean much when the answer was already given inside ChatGPT or an AI Overview.
This article is still being written. In the meantime, read Why Structured Content Is the New Foundation for AI, SEO, and User Experience, or get in touch if you want to talk through GEO/AEO measurement today.
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